Area Sales Manager

Position Overview

Position: Area Sales Manager
Department: Sales & Marketing
Reports To: Vice President - Sales
Employment Type: Full-Time
Multiple Locations: Chhattisgarh, Gujarat, Goa & Karnataka, Madhya Pradesh, South

Company Mission

Ultramet Welds is an emerging manufacturer of premium flux cored welding consumables, specializing in high-performance FCAW solutions for heavy industry. We are rapidly establishing ourselves as a technical authority in welding consumables, serving fabricators, heavy engineering companies, shipbuilding, structural steel, oil & gas, and infrastructure sectors across India with plans for global expansion.

The Area Sales Manager serves as the frontline sales leader responsible for driving revenue growth and market penetration within a designated geographic territory for Ultramet Welds' premium flux cored wire and welding consumables. This role combines strategic territory planning with hands-on sales execution, requiring deep technical knowledge of welding processes and strong relationship-building capabilities

Position Summary

Key Responsibilities

Territory Management & Revenue Generation

• Sales Target Achievement: Drive primary and secondary sales to achieve monthly/quarterly revenue targets within assigned territory

• Market Penetration: Establish and expand customer base by identifying new prospects in fabrication, structural steel, shipbuilding, oil & gas, and infrastructure verticals

• Territory Planning: Develop comprehensive territory maps, customer segmentation strategies, and beat plans to maximize market coverage and sales efficiency

• Pipeline Management: Maintain robust sales pipeline with accurate forecasting and opportunity progression tracking

Customer Relationship Management

• Key Account Development: Build and nurture strategic relationships with fabricators, contractors, and welding consumable distributors to secure long-term business partnerships

• Technical Consultation: Provide expert guidance on FCAW applications, demonstrating quantifiable benefits including improved deposition rates, arc stability, and cost efficiency

• Customer Education: Conduct product demonstrations, technical presentations, and training sessions showcasing Ultramet's superior flux cored wire performance

• After-Sales Support: Ensure customer satisfaction through responsive service, technical troubleshooting, and continuous engagement

Market Intelligence & Strategy Execution

• Competitive Analysis: Monitor competitor activities, pricing strategies, and market positioning to identify opportunities and threats

• Market Feedback: Gather customer insights, application requirements, and industry trends to inform product development and marketing strategies

• Channel Development: Establish and manage distributor relationships, ensuring optimal product availability and market reach

• Brand Building: Execute local marketing initiatives, and build Ultramet's brand

Required Qualifications

Education & Experience

• Bachelor's degree in Mechanical Engineering, Metallurgy, or related technical field

• 5-8 years of B2B industrial sales experience with focus on welding equipment/consumables

• Proven track record of managing territories with revenue responsibility

Technical Competencies

• Welding Expertise: Comprehensive knowledge of FCAW, GMAW, SMAW processes and applications

• Product Knowledge: Understanding of flux cored wire specifications, metallurgy, and performance characteristics

• Application Engineering: Ability to recommend optimal welding solutions based on customer requirements and project specifications

• Quality Standards: Familiarity with AWS welding codes, industry specifications, and quality assurance protocols

Essential Skills

• Sales Excellence: Consultative selling, negotiation, and closing skills with complex B2B sales cycles

• Communication: Exceptional verbal and written communication in English and regional languages

• Relationship Building: Strong networking capabilities and customer relationship management skills

• Analytical Thinking: Data-driven decision making using CRM systems and sales analytics tools

Apply

Send your resume to info@ultrametwelds.com with subject line - ASM